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LEADER |
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0000014891 |
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20150325090000.0 |
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20131017103300.0 |
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131017 000 0 eng d |
020 |
|
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|a 9780133382129
|
039 |
|
9 |
|y 201310171033
|z eliani
|
090 |
0 |
0 |
|a 647.940688
|b KOT
|
100 |
1 |
|
|a Kotler, Philip.
|
245 |
0 |
0 |
|a Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..
|
250 |
|
|
|a 6th ed. [International edition].
|
260 |
|
|
|a Boston ; London : Pearson, c2014..
|
300 |
|
|
|a xiii, 682 p. : col. ill. ; 28 cm..
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Tourism - Marketing.
|
650 |
|
0 |
|a Hospitality industry - Marketing.
|
650 |
|
0 |
|a Hospitality industry - Marketing - Case studies.
|
700 |
|
|
|a Bowen, John T.
|
700 |
|
|
|a Makens, James C.
|
999 |
|
|
|a 1000023936
|b Book
|c Green Spot
|