|  |  |  |  | 
| LEADER | 00905cam a2200265 7i4500 | 
| 001 | 0000014891 | 
| 005 | 20150325090000.0 | 
| 003 | iicp-my | 
| 005 | 20131017103300.0 | 
| 008 | 131017                       000 0 eng d | 
| 020 |  |  | |a 9780133382129 | 
| 039 |  | 9 | |y 201310171033 
  |z eliani | 
| 090 | 0 | 0 | |a 647.940688  
  |b KOT | 
| 100 | 1 |  | |a Kotler, Philip. | 
| 245 | 0 | 0 | |a Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens.. | 
| 250 |  |  | |a 6th ed. [International edition]. | 
| 260 |  |  | |a Boston ; London : Pearson, c2014.. | 
| 300 |  |  | |a xiii, 682 p. : col. ill. ; 28 cm.. | 
| 500 |  |  | |a Includes bibliographical references and index. | 
| 650 |  | 0 | |a Tourism - Marketing. | 
| 650 |  | 0 | |a Hospitality industry - Marketing. | 
| 650 |  | 0 | |a Hospitality industry - Marketing - Case studies. | 
| 700 |  |  | |a Bowen, John T. | 
| 700 |  |  | |a Makens, James C. | 
| 999 |  |  | |a 1000023936 
  |b Book 
  |c Green Spot |