Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..

Main Author: Kotler, Philip.
Other Authors: Bowen, John T., Makens, James C.
Language:English
Published: Boston ; London : Pearson, c2014..
Edition:6th ed. [International edition].
Subjects:
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005 20131017103300.0
008 131017 000 0 eng d
020 |a 9780133382129  
039 9 |y 201310171033  |z eliani 
090 0 0 |a 647.940688   |b KOT 
100 1 |a Kotler, Philip.  
245 0 0 |a Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens.. 
250 |a 6th ed. [International edition]. 
260 |a Boston ; London : Pearson, c2014.. 
300 |a xiii, 682 p. : col. ill. ; 28 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Tourism - Marketing.  
650 0 |a Hospitality industry - Marketing.  
650 0 |a Hospitality industry - Marketing - Case studies.  
700 |a Bowen, John T.  
700 |a Makens, James C.  
999 |a 1000023936  |b Book  |c Green Spot