Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..
| Main Author: | |
|---|---|
| Other Authors: | , |
| Language: | English |
| Published: |
Boston ; London : Pearson, c2014..
|
| Edition: | 6th ed. [International edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
|---|---|
| Physical Description: | xiii, 682 p. : col. ill. ; 28 cm.. |
| ISBN: | 9780133382129 |