Marketing for hospitality and tourism / by Philip Kotler, John T. Bowen, James C. Makens..

Main Author: Kotler, Philip.
Other Authors: Bowen, John T., Makens, James C.
Language:English
Published: Boston ; London : Pearson, c2014..
Edition:6th ed. [International edition].
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:xiii, 682 p. : col. ill. ; 28 cm..
ISBN:9780133382129