International marketing / by Philip R. Cateora & John L. Graham..
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| Language: | English |
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Boston : McGraw-Hill, c2007..
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| Edition: | 13th ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxxii, 702 p. : col. ill. ; 28 cm.. |
| ISBN: | 9780073080062 |