Perreault, W. D. Basic marketing: A marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. (16th ed.). McGraw Hill.
Chicago Style CitationPerreault, William D. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. 16th ed. McGraw Hill.
MLA CitationPerreault, William D. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. 16th ed. McGraw Hill.
Warning: These citations may not always be 100% accurate.