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Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..

Main Author:	Perreault, William D.
Other Authors:	Cannon, Joseph P., McCarthy, Jerome E.
Language:	English
Published:	Boston : McGraw Hill, c2008..
Edition:	16th ed..
Subjects:	Marketing - Management.

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