00897cam a2200253 7i4500 0000014845 20150325090000.0 iicp-my 20130910103600.0 130910 000 0 eng d 9780073324043 201309101036 diyana 201309101022 diyana 201309101015 diyana 658.8 PER Perreault, William D. Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy.. 16th ed.. Boston : McGraw Hill, c2008.. xxxviii, 790 p. : col. ill. ; 28 cm. + 1 CD-ROM. Cd-Rom (5/997) Includes bibliographical references and index. Marketing - Management. Cannon, Joseph P. McCarthy, Jerome E. 1000023865 Book Green Spot