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LEADER |
00897cam a2200253 7i4500 |
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0000014845 |
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20150325090000.0 |
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iicp-my |
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20130910103600.0 |
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130910 000 0 eng d |
020 |
|
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|a 9780073324043
|
039 |
|
9 |
|a 201309101036
|b diyana
|c 201309101022
|d diyana
|y 201309101015
|z diyana
|
090 |
0 |
0 |
|a 658.8
|b PER
|
100 |
1 |
|
|a Perreault, William D.
|
245 |
0 |
0 |
|a Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..
|
250 |
|
|
|a 16th ed..
|
260 |
|
|
|a Boston : McGraw Hill, c2008..
|
300 |
|
|
|a xxxviii, 790 p. : col. ill. ; 28 cm. + 1 CD-ROM.
|
500 |
|
|
|a Cd-Rom (5/997)
|
500 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing - Management.
|
700 |
|
|
|a Cannon, Joseph P.
|
700 |
|
|
|a McCarthy, Jerome E.
|
999 |
|
|
|a 1000023865
|b Book
|c Green Spot
|