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| LEADER |
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0000014845 |
| 005 |
20150325090000.0 |
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| 005 |
20130910103600.0 |
| 008 |
130910 000 0 eng d |
| 020 |
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|a 9780073324043
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| 039 |
|
9 |
|a 201309101036
|b diyana
|c 201309101022
|d diyana
|y 201309101015
|z diyana
|
| 090 |
0 |
0 |
|a 658.8
|b PER
|
| 100 |
1 |
|
|a Perreault, William D.
|
| 245 |
0 |
0 |
|a Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..
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| 250 |
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|a 16th ed..
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| 260 |
|
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|a Boston : McGraw Hill, c2008..
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| 300 |
|
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|a xxxviii, 790 p. : col. ill. ; 28 cm. + 1 CD-ROM.
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| 500 |
|
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|a Cd-Rom (5/997)
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Marketing - Management.
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| 700 |
|
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|a Cannon, Joseph P.
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| 700 |
|
|
|a McCarthy, Jerome E.
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| 999 |
|
|
|a 1000023865
|b Book
|c Green Spot
|