Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..

Main Author: Perreault, William D.
Other Authors: Cannon, Joseph P., McCarthy, Jerome E.
Language:English
Published: Boston : McGraw Hill, c2008..
Edition:16th ed..
Subjects:
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100 1 |a Perreault, William D.  
245 0 0 |a Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy.. 
250 |a 16th ed.. 
260 |a Boston : McGraw Hill, c2008.. 
300 |a xxxviii, 790 p. : col. ill. ; 28 cm. + 1 CD-ROM. 
500 |a Cd-Rom (5/997) 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing - Management.  
700 |a Cannon, Joseph P.  
700 |a McCarthy, Jerome E.  
999 |a 1000023865  |b Book  |c Green Spot