Basic marketing : a marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy..
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| Other Authors: | , |
| Language: | English |
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Boston : McGraw Hill, c2008..
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| Edition: | 16th ed.. |
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| Item Description: | Cd-Rom (5/997) Includes bibliographical references and index. |
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| Physical Description: | xxxviii, 790 p. : col. ill. ; 28 cm. + 1 CD-ROM. |
| ISBN: | 9780073324043 |