Perreault, W. D., Cannon, J. P., & McCarthy, J. E. Basic marketing: A marketing strategy planning approach / by William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. (16th ed.). Boston : McGraw Hill, c2008.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. 16th ed. Boston : McGraw Hill, c2008.
MLA CitationPerreault, William D., Joseph P. Cannon, and Jerome E. McCarthy. Basic Marketing: A Marketing Strategy Planning Approach / By William D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. 16th ed. Boston : McGraw Hill, c2008.
Warning: These citations may not always be 100% accurate.