Marketing / by William M. Pride & O.C. Ferrell..

Main Author: Pride, William M.
Other Authors: Ferrell, O.C.
Language:English
Published: Australia : Cengage Learning, c2014..
Edition:2014 ed..
Subjects:
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260 |a Australia : Cengage Learning, c2014.. 
300 |a xxxii, 735 p. : col. ill. ; 27 cm.. 
500 |a Includes bibliographical references and index. 
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