Marketing / by William M. Pride & O. C. Ferrell..
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| Other Authors: | |
| Language: | English |
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USA. : Cengage Learning, c2014..
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| Edition: | 2014 edition.. |
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| Item Description: | Includes bibliographical referencesa nd index. |
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| Physical Description: | xxxii, 735 p. : col. ill. ; 28 cm.. |
| ISBN: | 9781133939252 |