APA Citation

Pride, W. M., & Ferrell, O. C. Marketing / by William M. Pride & O. C. Ferrell. (2014 edition.). USA. : Cengage Learning, c2014.

Chicago Style Citation

Pride, William M., and O. C. Ferrell. Marketing / By William M. Pride & O. C. Ferrell. 2014 edition. USA. : Cengage Learning, c2014.

MLA Citation

Pride, William M., and O. C. Ferrell. Marketing / By William M. Pride & O. C. Ferrell. 2014 edition. USA. : Cengage Learning, c2014.

Warning: These citations may not always be 100% accurate.