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Marketing strategies : a contemporary approach / by Ashok Ranchhod and CC?lin GurC?u..

Main Author:	Ranchhod, Ashok.
Other Authors:	Gura?u, Ca?lin.
Language:	English
Published:	Harlow : Financial Times Prentice Hall, c2007..
Edition:	2nd ed..
Subjects:	Strategic planning. Marketing - Management.

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