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Marketing strategies : a contemporary approach / by Ashok Ranchhod and CC?lin GurC?u..

Main Author: Ranchhod, Ashok.
Other Authors: Gura?u, Ca?lin.
Language:English
Published: Harlow : Financial Times Prentice Hall, c2007..
Edition:2nd ed..
Subjects:
Strategic planning.
Marketing - Management.

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