Marketing strategies : a contemporary approach / by Ashok Ranchhod and CC?lin GurC?u..
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| Language: | English |
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Harlow : Financial Times Prentice Hall, c2007..
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| Edition: | 2nd ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxi, 416 p. : ill. ; 25 cm.. |
| ISBN: | 9780273706748 |