International marketing : a global perspective / by Hans MuEhlbacher, Lee Dahringer, & Helmuth Leihs..
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| Other Authors: | , |
| Language: | English |
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London : International Thomson Business, c2006..
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| Edition: | 3rd ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xxvi, 737 p. : ill. ; 25 cm.. |
| ISBN: | 9781844801329 |