Preview: Global marketing management / by Masaaki Kotabe & Kristiaan Helsen..

Main Author:	Kotabe, Masaaki
Other Authors:	Helsen, Kristiaan.
Language:	English
Published:	New Jersey : John Wiley & Sons, c2011..
Edition:	5th ed. [International Student Version].
Subjects:	International business enterprises - Management. Export marketing - Management.