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|a Kotabe, Masaaki
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|a Global marketing management / by Masaaki Kotabe & Kristiaan Helsen..
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|a 5th ed. [International Student Version].
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|a New Jersey : John Wiley & Sons, c2011..
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|a xxiii, 717 p. : col. ill. ; 28 cm..
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|a Includes bibliographical references and index.
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|a International business enterprises - Management.
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|a Export marketing - Management.
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|a Helsen, Kristiaan.
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