Global marketing management / by Masaaki Kotabe & Kristiaan Helsen..
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| Language: | English |
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New Jersey : John Wiley & Sons, c2011..
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| Edition: | 5th ed. [International Student Version]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxiii, 717 p. : col. ill. ; 28 cm.. |
| ISBN: | 9780470505748 |