Kotabe, M., & Helsen, K. Global marketing management / by Masaaki Kotabe & Kristiaan Helsen. (5th ed. [International Student Version].). New Jersey : John Wiley & Sons, c2011.
Chicago Style CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / By Masaaki Kotabe & Kristiaan Helsen. 5th ed. [International Student Version]. New Jersey : John Wiley & Sons, c2011.
MLA CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management / By Masaaki Kotabe & Kristiaan Helsen. 5th ed. [International Student Version]. New Jersey : John Wiley & Sons, c2011.
Warning: These citations may not always be 100% accurate.