01006cam a2200313 7i4500 0000014638 20150325090000.0 iicp-my 20130614090000.0 130614 000 0 eng d 9780071326230 201306140900 eliani 658.802 CRA Cravens, David W. Strategic marketing / by David W. Cravens & Nigel F. Piercy.. 10th ed.. New York : McGraw-Hill, c2012.. xviii, 653 p. : ill. ; 26 cm.. Previous ed.: 2009. Includes bibliographical references and index. Strategic planning. Marketing - Management. Marketing - Management - Case studies. Piercy, Nigel. 1000023631 Book Red Spot 1000023632 Book Green Spot 1000023633 Book Orange Spot 1000023981 Book White Spot 1000026150 Book Green Spot