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1 |
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|a Cravens, David W.
|
| 245 |
0 |
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|a Strategic marketing / by David W. Cravens & Nigel F. Piercy..
|
| 250 |
|
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|a 10th ed..
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| 260 |
|
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|a New York : McGraw-Hill, c2012..
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| 300 |
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|a xviii, 653 p. : ill. ; 26 cm..
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| 500 |
|
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|a Previous ed.: 2009.
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a Strategic planning.
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| 650 |
|
0 |
|a Marketing - Management.
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| 650 |
|
0 |
|a Marketing - Management - Case studies.
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| 700 |
|
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|a Piercy, Nigel.
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| 999 |
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|a 1000023631
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|c Red Spot
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| 999 |
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| 999 |
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