Strategic marketing / by David W. Cravens & Nigel F. Piercy..
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| Language: | English |
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New York : McGraw-Hill, c2012..
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| Edition: | 10th ed.. |
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| Item Description: | Previous ed.: 2009. Includes bibliographical references and index. |
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| Physical Description: | xviii, 653 p. : ill. ; 26 cm.. |
| ISBN: | 9780071326230 |