APA Citation

Cravens, D. W., & Piercy, N. Strategic marketing / by David W. Cravens & Nigel F. Piercy. (10th ed.). New York : McGraw-Hill, c2012.

Chicago Style Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing / By David W. Cravens & Nigel F. Piercy. 10th ed. New York : McGraw-Hill, c2012.

MLA Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing / By David W. Cravens & Nigel F. Piercy. 10th ed. New York : McGraw-Hill, c2012.

Warning: These citations may not always be 100% accurate.