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|a Hollensen, Svend
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|a Marketing planning : a global perspective / by Svend Hollensen..
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| 250 |
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|a 2nd ed..
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|a United Kingdom : McGraw-Hill Higher Education, c2010.
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| 300 |
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|a xxiii, 430 p. : ill. ; 25 cm..
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| 500 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Marketing - planning.
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