Marketing planning : a global perspective / by Svend Hollensen..
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| Language: | English |
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United Kingdom : McGraw-Hill Higher Education, c2010.
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| Edition: | 2nd ed.. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxiii, 430 p. : ill. ; 25 cm.. |
| ISBN: | 9780077127138 |