APA Citation

Hollensen, S. Marketing planning: A global perspective / by Svend Hollensen. (2nd ed.). United Kingdom : McGraw-Hill Higher Education, c2010.

Chicago Style Citation

Hollensen, Svend. Marketing Planning: A Global Perspective / By Svend Hollensen. 2nd ed. United Kingdom : McGraw-Hill Higher Education, c2010.

MLA Citation

Hollensen, Svend. Marketing Planning: A Global Perspective / By Svend Hollensen. 2nd ed. United Kingdom : McGraw-Hill Higher Education, c2010.

Warning: These citations may not always be 100% accurate.