Preview: Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

Main Author:	Shimp, Terence A.
Language:	English
Published:	Mason, Ohio : South-Western Cengage Learning, c2013..
Edition:	9th ed. [Internatinal edition].
Subjects:	Sales promotion. Communication in marketing. Advertising.