00891cam a2200253 7i4500 0000014583 20150325090000.0 iicp-my 20130417083300.0 130417 000 0 eng d 9781133191421 201304170833 staff 659.1 SHI Shimp, Terence A. Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews. 9th ed. [Internatinal edition]. Mason, Ohio : South-Western Cengage Learning, c2013.. xxii, 729 p. : ill. (some col.) ; 29 cm.. Includes bibliographical references and indexes. Sales promotion. Communication in marketing. Advertising. 1000023529 Book Red Spot 1000023531 Book Orange Spot