|
|
|
|
| LEADER |
00891cam a2200253 7i4500 |
| 001 |
0000014583 |
| 005 |
20150325090000.0 |
| 003 |
iicp-my |
| 005 |
20130417083300.0 |
| 008 |
130417 000 0 eng d |
| 020 |
|
|
|a 9781133191421
|
| 039 |
|
9 |
|y 201304170833
|z staff
|
| 090 |
0 |
0 |
|a 659.1
|b SHI
|
| 100 |
1 |
|
|a Shimp, Terence A.
|
| 245 |
0 |
0 |
|a Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
|
| 250 |
|
|
|a 9th ed. [Internatinal edition].
|
| 260 |
|
|
|a Mason, Ohio : South-Western Cengage Learning, c2013..
|
| 300 |
|
|
|a xxii, 729 p. : ill. (some col.) ; 29 cm..
|
| 500 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 999 |
|
|
|a 1000023529
|b Book
|c Red Spot
|
| 999 |
|
|
|a 1000023531
|b Book
|c Orange Spot
|
