Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

Main Author: Shimp, Terence A.
Language:English
Published: Mason, Ohio : South-Western Cengage Learning, c2013..
Edition:9th ed. [Internatinal edition].
Subjects:
Item Description:Includes bibliographical references and indexes.
Physical Description:xxii, 729 p. : ill. (some col.) ; 29 cm..
ISBN:9781133191421