Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
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| Language: | English |
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Mason, Ohio : South-Western Cengage Learning, c2013..
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| Edition: | 9th ed. [Internatinal edition]. |
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| Item Description: | Includes bibliographical references and indexes. |
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| Physical Description: | xxii, 729 p. : ill. (some col.) ; 29 cm.. |
| ISBN: | 9781133191421 |