Shimp, T. A. Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews (9th ed. [Internatinal edition].). Mason, Ohio : South-Western Cengage Learning, c2013.
Chicago Style CitationShimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / By Terence A. Shimp & J.Craig Andrews. 9th ed. [Internatinal edition]. Mason, Ohio : South-Western Cengage Learning, c2013.
MLA CitationShimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / By Terence A. Shimp & J.Craig Andrews. 9th ed. [Internatinal edition]. Mason, Ohio : South-Western Cengage Learning, c2013.
Warning: These citations may not always be 100% accurate.