Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.
| Main Author: | |
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| Language: | English |
| Published: |
Mason, Ohio : South-Western Cengage Learning, c2013..
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| Edition: | 9th ed. [Internatinal edition]. |
| Subjects: |
Library Level 6
| Call Number: |
659 1 SHI |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000023529 | Red Spot | Book | AVAILABLE |
| 1000023531 | Orange Spot | Book | AVAILABLE |