Advertising, promotion, and other aspects of integrated marketing communications / by Terence A. Shimp & J.Craig Andrews.

Main Author: Shimp, Terence A.
Published: Mason, Ohio : South-Western Cengage Learning, c2013..
Edition:9th ed. [Internatinal edition].

Library Level 6

Call Number: 659 1 SHI
Accession Item Category Format Status Notes
1000023529 Red Spot Book AVAILABLE
1000023531 Orange Spot Book AVAILABLE