Preview: Marketing research / by William G. Zikmund ... [ et al.].

Main Author:	Zikmund, William G.
Other Authors:	Ward, Steven, Lowe, Ben, Winzar, Hume, Babin, Barry J.
Language:	English
Published:	Australia : Cengage Learning, c2011..
Edition:	2nd ed. [Asia-Pacific Edition].
Subjects:	Marketing research.