00937cam a2200301 7i4500 0000014562 20150325090000.0 iicp-my 20130226115400.0 130226 000 0 eng d 9780170183345 201302261154 diyana 658.8 MAR Zikmund, William G. Marketing research / by William G. Zikmund ... [ et al.]. 2nd ed. [Asia-Pacific Edition]. Australia : Cengage Learning, c2011.. xxv, 592 p. : col. ill. ; 25 cm.. Includes bibliographical references and index. Marketing research. Zikmund, William G. Ward, Steven Lowe, Ben Winzar, Hume Babin, Barry J. 1000023494 Book Green Spot 1000023495 Book Yellow Spot 1000023496 Book Orange Spot