Marketing research / by William G. Zikmund ... [ et al.].

Main Author: Zikmund, William G.
Other Authors: Ward, Steven, Lowe, Ben, Winzar, Hume, Babin, Barry J.
Language:English
Published: Australia : Cengage Learning, c2011..
Edition:2nd ed. [Asia-Pacific Edition].
Subjects:
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245 0 0 |a Marketing research / by William G. Zikmund ... [ et al.]. 
250 |a 2nd ed. [Asia-Pacific Edition]. 
260 |a Australia : Cengage Learning, c2011.. 
300 |a xxv, 592 p. : col. ill. ; 25 cm.. 
500 |a Includes bibliographical references and index. 
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700 0 |a Babin, Barry J.  
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