Marketing research / by William G. Zikmund ... [ et al.].
| Main Author: | |
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| Other Authors: | , , , |
| Language: | English |
| Published: |
Australia : Cengage Learning, c2011..
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| Edition: | 2nd ed. [Asia-Pacific Edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxv, 592 p. : col. ill. ; 25 cm.. |
| ISBN: | 9780170183345 |