Zikmund, W. G., Ward, S., Lowe, B., Winzar, H., & Babin, B. J. Marketing research / by William G. Zikmund ... [ et al.] (2nd ed. [Asia-Pacific Edition].). Australia : Cengage Learning, c2011.
Chicago Style CitationZikmund, William G., Steven Ward, Ben Lowe, Hume Winzar, and Barry J. Babin. Marketing Research / By William G. Zikmund ... [ Et Al.]. 2nd ed. [Asia-Pacific Edition]. Australia : Cengage Learning, c2011.
MLA CitationZikmund, William G., et al. Marketing Research / By William G. Zikmund ... [ Et Al.]. 2nd ed. [Asia-Pacific Edition]. Australia : Cengage Learning, c2011.
Warning: These citations may not always be 100% accurate.