International marketing / by Michael Czinkota ... [et al.].
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| Other Authors: | , , |
| Language: | English |
| Published: |
Australia : Cengage Learning, c2011..
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| Edition: | 2nd ed. [Asia-Pacific Edition]. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xxiii, 660 p. : ill. ; 26 cm. + 1 ACCESS CRAD. |
| ISBN: | 9780170186964 |