Preview: New products management / by Merle Crawford & Anthony Di Benedetto..

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New products management / by Merle Crawford & Anthony Di Benedetto..

Main Author:	Crawford, C. Merle
Other Authors:	Benedetto, Anthony Di.
Language:	English
Published:	New York : McGraw Hill, c2015..
Edition:	11th ed. [International edition].
Subjects:	New products - Management.