New products management / by Merle Crawford & Anthony Di Benedetto..
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| Language: | English |
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New York : McGraw Hill, c2015..
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| Edition: | 11th ed. [International edition]. |
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| Item Description: | Includes bibliographical references and index. |
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| Physical Description: | xx, 588 p. : ill. ; 23 cm.. |
| ISBN: | 9781259254345 |