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Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Language:	English
Published:	New York : McGraw-Hill, c2012..
Edition:	9th ed. [Global Edition].
Subjects:	Advertising. Sales promotion. Communication in marketing.

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