Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
| Main Author: | |
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| Other Authors: | |
| Language: | English |
| Published: |
New York : McGraw-Hill, c2012..
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| Edition: | 9th ed. [Global Edition]. |
| Subjects: |
Library Level 6
| Call Number: |
659 1 BEL |
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| Accession | Item Category | Format | Status | Notes |
|---|
| 1000023480 | Orange Spot | Book | AVAILABLE |
| 1000023481 | Green Spot | Book | AVAILABLE |
| 1000023482 | Yellow Spot | Book | AVAILABLE |