00935cam a2200277 7i4500 0000014553 20150325090000.0 iicp-my 20130225103500.0 130225 000 0 eng d 9780071314404 201302251035 diyana 659.1 BEL Belch, George E. Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch.. 9th ed. [Global Edition]. New York : McGraw-Hill, c2012.. xxxv, 769p. : col. ill. ; 28 cm.. Includes bibliographical references and index. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. 1000023480 Book Orange Spot 1000023481 Book Green Spot 1000023482 Book Yellow Spot