Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..

Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Language:English
Published: New York : McGraw-Hill, c2012..
Edition:9th ed. [Global Edition].
Subjects:
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100 1 |a Belch, George E.  
245 0 0 |a Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch.. 
250 |a 9th ed. [Global Edition]. 
260 |a New York : McGraw-Hill, c2012.. 
300 |a xxxv, 769p. : col. ill. ; 28 cm.. 
500 |a Includes bibliographical references and index. 
650 0 |a Advertising.  
650 0 |a Sales promotion.  
650 0 |a Communication in marketing.  
700 0 0 |a Belch, Michael A.  
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999 |a 1000023481  |b Book  |c Green Spot 
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