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|a 9780071314404
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|y 201302251035
|z diyana
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|a 659.1
|b BEL
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| 100 |
1 |
|
|a Belch, George E.
|
| 245 |
0 |
0 |
|a Advertising and promotion : an integrated marketing communications perspective / by George E. Belch & Michael A. Belch..
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| 250 |
|
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|a 9th ed. [Global Edition].
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| 260 |
|
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|a New York : McGraw-Hill, c2012..
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| 300 |
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|a xxxv, 769p. : col. ill. ; 28 cm..
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| 500 |
|
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|a Includes bibliographical references and index.
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| 650 |
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0 |
|a Advertising.
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| 650 |
|
0 |
|a Sales promotion.
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| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
0 |
0 |
|a Belch, Michael A.
|
| 999 |
|
|
|a 1000023480
|b Book
|c Orange Spot
|
| 999 |
|
|
|a 1000023481
|b Book
|c Green Spot
|
| 999 |
|
|
|a 1000023482
|b Book
|c Yellow Spot
|
