APA Citation

Belch, G. E., & Belch, M. A. Advertising and promotion: An integrated marketing communications perspective / by George E. Belch & Michael A. Belch. (9th ed. [Global Edition].). New York : McGraw-Hill, c2012.

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 9th ed. [Global Edition]. New York : McGraw-Hill, c2012.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective / By George E. Belch & Michael A. Belch. 9th ed. [Global Edition]. New York : McGraw-Hill, c2012.

Warning: These citations may not always be 100% accurate.