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Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..

Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo., Gremler, Dwayne D.
Language:	English
Published:	New York : McGraw-Hill, c2013..
Edition:	5th ed..
Subjects:	Customer services. Services industries - Marketing

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