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|a 658.8
|b ZEI
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| 100 |
1 |
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|a Zeithaml, Valarie A.
|
| 245 |
0 |
0 |
|a Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
|
| 250 |
|
|
|a 5th ed..
|
| 260 |
|
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|a New York : McGraw-Hill, c2013..
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| 300 |
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|a xxviii, 708 p. : ill. ; 25 cm..
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| 500 |
|
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|a Includes index.
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| 650 |
|
0 |
|a Customer services.
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| 650 |
|
0 |
|a Services industries - Marketing
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| 700 |
0 |
0 |
|a Bitner, Mary Jo.
|
| 700 |
0 |
0 |
|a Gremler, Dwayne D.
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| 999 |
|
|
|a 1000023403
|b Book
|c Yellow Spot
|