Services marketing : Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler..
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| Other Authors: | , |
| Language: | English |
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New York : McGraw-Hill, c2013..
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| Edition: | 5th ed.. |
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| Item Description: | Includes index. |
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| Physical Description: | xxviii, 708 p. : ill. ; 25 cm.. |