Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. Services marketing: Integrating customer focus across the firm / by Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler. (5th ed.). New York : McGraw-Hill, c2013.
Chicago Style CitationZeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm / By Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler. 5th ed. New York : McGraw-Hill, c2013.
MLA CitationZeithaml, Valarie A., Mary Jo Bitner, and Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm / By Valarie A.Zeithaml, Mary Jo Bitner & Dwayne D.Gremler. 5th ed. New York : McGraw-Hill, c2013.
Warning: These citations may not always be 100% accurate.